End Of Year Wrap
TL;DR: thank earners in Latin America for their amazing work this year while highlighting 22 data points that are show/hide content based on their achievements.
My role: strategy, copy, editing, and collaboration with designers and clients to optimize the campaign from start to finish.
Agency
FEED/DEPT®
In-App Mail
These will come in on the messages section of the user’s app and link out to an in-app carousel landing page.
No user would get all variants.
Push Notification
These will come from the user’s app and link out to an in-app carousel landing page.
No user would get all variants.
Carosel Landing Pages
Existing in the user’s app and go into more detail.
No user would get all variants and they’re adaptable.
Launch Comm
The email with the data within it, and there’s no landing page for users to follow.
Secondary cards show/hide—no user would get all of them.
