TL;DR: there were two different brand voices across this jewellers’ comms, dividing their social media and website presence from their CRM campaigns.

My role: strategy, copy, editing, and collaboration with designers to optimize new CRM templates and tone of voice.

Results: The agency established a partnership with the brand and help them with CRM comms

Agency
FEED/DEPT®

Bring the Social Media Persona to CRM

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Back to School Direct Mailer Concepts

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Cross-Sell CRM Campaign